PITTSBURGH–(BUSINESS WIRE)–Niche, the leading platform for choosing schools, neighborhoods, and
companies, today announces that it has added a $2 million investment to
its Series B financing, bringing the total Series B proceeds to $8.6M.
This investment comes from Tim Armstrong, CEO & Founder of the dtx
company, and former CEO of AOL/Yahoo/Oath and President of the Americas
at Google, who will serve as an advisor to the company. Armstrong joins
Allen & Company and Grit Capital Partners as lead investors in Niche’s B
“As Millennials move into parenthood and Gen Z goes off to college, the
decision-making process around how and why we choose schools,
neighborhoods, and workplaces is dramatically changing,” says Armstrong.
“Niche’s platform is ahead of this shift, empowering consumers with
greater insight and helping schools thrive in an environment of
Last year, Niche helped more than 60 million people choose their school
or neighborhood and expanded its enrollment platform for K-12 schools
and colleges. Sales for Niche’s subscription recruiting platform grew
200% in 2018, and the company now helps more than 800 client schools
find best-fit students.
While Niche is growing across a broad swath of the market, the company
has seen its greatest success helping schools most impacted by this
changing landscape. In just three years, Niche counts 31% of all U.S.
boarding schools and 18% of all liberal arts colleges as paid
“As the costs of education and real estate continue to rise and their
returns are less clear, families are searching for more information to
support their decisions,” says Luke Skurman, founder and CEO of Niche.
“Every year, 92 million Americans make at least one life-defining
decision that Niche supports–where to live, work, and go to school–and
will make 29 of these key decisions over their lifetime. We help these
people find where they belong.”
For more information about Niche, visit www.niche.com.
Niche helps people find where they belong. Every year, over 60 million
people use Niche to choose the schools, jobs, and neighborhoods that are
right for them. We analyze dozens of data sets and hundreds of millions
of ratings and reviews to produce comprehensive rankings, report cards,
and profiles for every K-12 school, college, neighborhood, and major
employer in America.