TVSquared Partners with TiVo for Deterministic Attribution

TVSquared Adds Deterministic Data to the ADvantage Analytics Platform
for Even More Sophisticated TV Attribution

NEW YORK–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#Searchlt;/agt;–TVSquared Adds Deterministic Data to the ADvantage Analytics Platform
for Even More Sophisticated TV Attribution
the worldwide leader in TV attribution, has added TiVo’s deterministic
TV viewership segments to ADvantage. Incorporating TiVo’s television
viewership segments within the analytics platform allows TVSquared
customers to tie TV-driven response and conversions to the household

measures the immediate and longer-term impact of TV spots,
quantifying response by day, daypart, program, network, genre, creative,
audience segment and now, households. Advertisers can attribute a
TV-driven response down to the household level, and analyze engagement
at the DMA and zone levels.

With a deeper understanding of the TV-driven response, advertisers get
an additional layer of information about response patterns and the
linear and DVR viewing habits of their target audiences. With those
insights, they can continually optimize spend, realize optimal reach and
frequency, and retarget digital ads for more effective, cohesive media

Calum Smeaton, CEO and founder, TVSquared:

“TVSquared’s technology uncovers the short- and long-term magnitude of
TV campaigns. With the addition of deterministic data, which details
TV’s effectiveness at the household level, our hybrid approach to
attribution shows an advertiser how TV impacts 100% of its business –
all from one platform. Partnering with TiVo was an easy choice for us,
as its panel data has an extremely high match rate.”

Walt Horstman, senior vice president and general manager, Advanced Media
and Advertising, TiVo:

“TiVo’s TV Viewership Data provides the most authoritative dataset
across our rapidly growing audience. Our partnership with TVSquared
expands upon our capabilities to provide advertisers with an
unprecedented and unrivaled look into how linear and non-linear TV
contribute to bottom-line business benefits.”

About TiVo

TiVo Corporation (NASDAQ: TIVO) is a global leader in entertainment
technology and audience insights. From the interactive program guide to
the DVR, TiVo delivers innovative products and licensable technologies
that revolutionize how people find content across a changing media
landscape. TiVo enables the world’s leading media and entertainment
providers to deliver the ultimate entertainment experience. Explore the
next generation of entertainment at or follow us on Twitter
@tivo or @tivoforbusiness. For more information about TiVo, visit

TiVo and the TiVo logo are registered trademarks of TiVo Corporation
and its subsidiaries worldwide.

About TVSquared

TVSquared is the worldwide leader in TV attribution. Thousands of
brands, agencies and media owners in 70+ countries use TVSquared to
optimize TV-driven response, maximize spend and improve campaign
effectiveness by up to 80%. Learn more at


Megan Garnett Coyle

Lerin O’Neill
+1 408.562.8455

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