ATLANTA, GA / ACCESSWIRE / September 4, 2019 / Aureus, Inc. (OTC PINK:ARSN) (“Aureus” or the “Company”) (www.AureusNOW.com) an emerging leader in the food brand development industry which owns the Yuengling’s Ice Cream brand (“Yuengling’s Ice Cream” or “Yuengling’s”) (www.yuenglingsicecream.com) including all the intellectual property and its distribution at select retail locations, unveils implementation of a targeted Fall 2019 initiative to expand distribution to thousands of new retail locations. The Company has recently been granted approved vendor status to access the buying networks of several large national grocery distributors with a combined potential for Yuengling’s Ice Cream to be sold at 20,000 additional retail locations. This move anticipates the fall buying season, when the grocery industry traditionally does the majority of its buying for the upcoming year. In conjunction with the distribution initiative, Aureus announces the addition of industry veteran James F. Cunha to the Yuengling’s retailer relationships team. Mr. Cunha brings forty plus years of vetted grocery industry experience to the Company and will focus on representing Yuengling’s premium ice cream products to buyers from larger regional chains and distributors.
Two newly added distribution clients of Aureus are worthy of special mention:
SuperValu, Inc., a Minneapolis based wholesaler and retailer of grocery products, has been in business for nearly a century and is a wholly owned subsidiary of United Natural Foods Inc. (“UNFI”). SuperValu/UNFI ships more than 600 million cases annually, through 60 distribution centers/warehouses, and serves thousands of retailers throughout the United States and Canada. SuperValu/UNFI is the largest publicly-traded grocery distributor in America with annual sales of over $21 billion.
Eby-Brown Company LLC, a subsidiary of Performance Food Group (“PFG”), has been an industry leader in wholesale distribution to the convenience industry for over 125 years. Eby-Brown, based in Virginia, services 20 states. Based in Richmond, PFG has a nationwide network of approximately 75 distribution centers, 15,000-plus associates and more than 5,000 valued suppliers across the country. The company markets and delivers food and related products to more than 150,000 locations. Eby-Brown recently posted over $5.5 billion in revenue.
“We are thoroughly excited to update our shareholders as we gear up for a nationwide rollout of Yuengling’s Ice Cream to a potential pool of 20,000 additional retail locations,” said Everett Dickson, CEO of Aureus, Inc. “Although our premium ice cream products can already be found on the shelves of well-known national chains like WalMart, we don’t want to rest on our laurels. Especially as the recent consumer testing response to our newest premium flavors and our keto diet friendly Lite Ice Cream is so overwhelmingly positive. We feel that Yuengling’s Ice Cream deserves the widest possible distribution. We are bringing the classic taste of Yuengling’s to an entirely new generation. These new distribution relationships open the door to rapidly expand the presence of our gourmet ice cream to the shelves of thousands of new local grocery retailers across the country. I especially want to give credit to the newest member of our retailer relationships team, James F. Cunha. He brings a lifetime of effective grocery marketing rep experience to Yuengling’s, and a wealth of long standing buyers relationships within the industry. He has a reputation as a real ‘closer’. For the month of September, he has already secured meetings with buyers from six very high visibility chains in the eastern US, which alone would represent an addition of over 1,000 new stores for Yuengling’s Ice Cream. We are committed to effective communication with our shareholders at Aureus and will keep everyone updated on the latest developments of these newly forming retail opportunities. ”
James F. Cunha has recently joined the Company’s retailers’ relationship team. He brings more than forty years of experience in the food and retail industry. Mr. Cunha previously spent nine years at Dari Farms Ice Cream, with a focus on retailer relationships, and nine years at Shaw’s Supermarket overseeing various departments.
About Aureus, Inc.
Management and ownership recently changed hands. The new focus is on acquiring specific assets in and related to the food industry, with a focus on ice cream. Aureus owns the assets and trademarks of the Yuengling’s Ice Cream brand, and the exclusive right to market and sell the products of the brand. The goal of Aureus in the operation to consolidate all factors that are positive for the Yuengling brand into a synergistic success for Aureus shareholders as well as the next generation of Yuengling consumers.
About Yuengling’s Ice Cream
Developed by American businessman Frank D. Yuengling, as a dairy business to help support the Yuengling family brewery during the 1920s Prohibition period, Yuengling’s Ice Cream has a strong tradition of making exceptional gourmet ice cream products in central Pennsylvania. The fan-favorite brand continues advancing its legacy and its renowned dairy quality, by using locally sourced dairy ingredients that contain no added hormones. Yuengling’s Ice Cream is a super-premium ice cream, which means it has a butterfat content of 14% or greater. In addition to having high butterfat, Yuengling’s also has low overrun (or a lower amount of air). This makes the ice cream less whipped and much more dense. Yuengling’s also is constantly working to keep its product as “clean” as possible, by using as few ingredients as necessary, and those that are used are of a very high quality. The brands Yuengling’s is most similar to are Häagen–Dazs and Ben & Jerry’s.
David Yuengling and Rob Bohorad revived the brand in 2014 and an American classic was re-born. In 2018, positioned for the brands next stage of development, Yuengling’s Ice Cream forged a partnership with YIC – Online Distributors, to distribute the iconic ice cream brand online, now via Aureus. Today, Yuengling’s Ice Cream is delivered directly to the doorsteps of its consumers across the nation.
The Yuengling’s Ice Cream Corporation- as it has been since 1935- is stand alone, and separately owned and run companies from D. G. Yuengling and Sons, Inc Brewery
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SOURCE: Aureus Incorporated
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